Students become familiar with sports marketing, public relations, mass media, and technology, and gain proficiency in market analysis, budget preparation, and business management.
Specialized tracks include sports marketing and business and sport and media with communications.
With the assistance of an adviser, graduate students tailor the sport management and business electives to target their desirable career goals.
Courses enhance the learning experiences by introducing individuals to an array of contemporary sport practitioner strategies, issues, and knowledge base. With their extensive experience in a wide range of areas relating to sport industry, the faculty is able to offer students the additional perspective of firsthand knowledge.
The sport management program is designed to enable students to: